Future of Marketing: Mendel Cohen on Strategies for Growth
December 27, 2023
In this episode of Design Your Life & Business - The Leaders Podcast, host Jevon Wooden is joined by Mendel Cohen, CEO and Founder at Krafted Digital. They discuss current marketing challenges, highlighting rising advertising costs, decreased attention spans, and the growing importance of trust-building with consumers. They explore effective strategies like Pay-Per-Click (PPC) and influencer marketing while noting a shift from brand to performance marketing. They further touch on AI's role, emphasizing personalized marketing and entrepreneurial resilience in navigating the evolving business landscape.
In this episode of Design Your Life & Business - The Leaders Podcast, host Jevon Wooden is joined by Mendel Cohen, CEO and Founder at Krafted Digital.
Topics they cover:
- Higher ad costs, shorter attention spans, and the need for trust-building.
- PPC, SEO, and the shift from brand marketing
- AI’s impact on data analysis
- Segmenting audiences for increased customer value
- And much more!
Krafted Digital is a Full Service Digital Agency based out of Miami, Florida. Mendel has helped some of the world's largest brands develop and implement successful Digital Strategies. Aside from his Marketing ventures, Mendel is also an investor in Saas companies, with his group - Krafted Technologies. His company, Krafted Digital, works with Businesses and brands in over 30 industries and prides itself on being more than just a Marketing Firm, but rather a Marketing Partner to their clients.
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